May/June 2007

At Canadian North and in the north, spring is an inspirational time of year; full of growth and renewal. Together, we’ve endured the hardships of another long winter and look forward to celebrating what the new season holds.

We’re also reminded that life up here is very different from that in other parts of the world and that having strong roots and respect for the past is a key to success in the future. Everything we’ve done and everything we do has serious implications; whether it’s carrying cargo to a remote gravel landing strip next to a mining site, or flying a youth hockey team to defend a title.

It’s a source of pride and accomplishment and a reminder of our determination to be far and away the best airline in the north and one that truly understands the people who live here and the challenges they face. In this beautiful, but isolated part of the world we take our job seriously.

Serious… with a smile

Serious describes our approach to everything we do … including having fun! Walk up to a Canadian North ticket counter and you’ll be greeted with a friendly smile by one of our agents. Board one of the Boeing Combi 737s in our all-jet fleet, and a flight attendant will welcome you with a smile. And as the miles go by beneath our silver wings, the smiles will continue behind servings of hearty Aurora Class food and little things like providing a pillow for a passenger in need of a nap on his way home from a long shift at the mines.

But what’s behind the smile is serious.

At Canadian North we’re seriously committed to being the airline you prefer for flying to destinations throughout the north, and south to connections all over the world. Whatever your purpose for travelling is, from getting to work to just getting away, we take it seriously. The proof is in the passenger and cargo products we offer, from frequent seat sales and our Track ’n Trace cargo service to charter services throughout North America.

Here in “your north,” you know us as “your airline.”

In the future, you’ll think of us as “seriously northern.”

We’re serious about supporting the communities that rely on us to bring families together across vast distances and provide access to the resources that enrich our economy.

We’re serious about staying true to the roots and values of our 100% aboriginal ownership and being, above all and as our new tagline says, “seriously northern.”

You can expect us to make a serious effort to meet all your travel requirements … smile after smile!

Seriously and Sincerely,
Tom Ruth President of Canadian North 

President's Message Archives

• April 2007
• March 2007
• January/February 2007
• November/December 2006
• October 2006
• September 2006
• July/August 2006
• May/June 2006