May 2, 2007 - Winner Receives Unlimited Canadian North Flights

FOR IMMEDIATE RELEASE                                                                                                            MAY 2, 2007

Yellowknife NWT – Today a major Canadian airline awarded a lucky contest entrant the opportunity
to fly free as many times as they want all summer. Paul McCracken of Yellowknife, Northwest
Territories is one of thousands of people who visited seriouslynorthern.com and entered to win free
unlimited air travel across the Northwest Territories and Nunavut and through the southern
gateways of Ottawa, Edmonton and Calgary.

“I came up north in 2001,” said McCracken, “I’ll definitely find lots of use for the tickets with
family in Edmonton and Calgary.” When asked what other northern community he’d like to see
first, he said Inuvik is on his list. He will have 11 destinations in the north and three destinations in
the south to choose from. He can even visit Canada’s capital “over the top” via Rankin Inlet and
Iqaluit to Ottawa.

The seriouslynorthern.com website was set up by Canadian North, an airline that flys regular
scheduled flights on Boeing 737’s and F100’s into the two Territories. It was a tribute to the area
the airline serves and as an introduction to the company’s new tagline “seriously northern.”

“Nothing like this kind of prize has ever been offered, certainly not in our region,” says Kelly Kaylo
vice-president of Canadian North, “it got quite a buzz and attracted international attention.”

Kaylo explained that initially, the website and promotion of it made no mention of the airline. The
site featured a photo montage of seriously northern residents and allowed visitors to post a
seriously northern story, poem or photograph on a blog.

“We wanted northerners to take time to reflect on the unique lifestyle and rich heritage that we
feel very much a part of and committed to supporting through the services we offer. We’re all
proud of our seriously northern lifestyle. But with the demands of living and working in this part of
the world, we sometimes forget just how special it is and how much our friends and neighbors mean
to us,” says Kaylo.

The airline is owned by the Inuit of Nunavut and the Inuvialuit of the western arctic so all
advertising and promotions will reflect the people they serve and their ownership group who are …
seriously northern.

For more information contact:
Kelly Kaylo
Canadian North
VP Marketing & Sales
kkaylo@cdn-north.com
867 669-4007
www.canadiannorth.com

Photo opportunity:
Date: May 3, 2007
Time: 11:00 am
Place: Canadian North Head Office
3rd Floor NorthwesTel Tower
Suite 300, 5201 50 Ave.
Yellowknife, NT
Interviews available on-site with:
Kelly Kaylo and Paul McCracken